Take your business to the next level in the world of digitization, scale up and become digitally stronger, and unlock new ways of how you operate, limiting your organization’s liabilities. SOFTRE® helps you in achieving the Digital Strategy in new and inventive ways to be more agile, flexible, and customer-recognized brands.

Our story started in the City of Sails, Auckland, New Zealand.

Our founder, Ashish Prasad had the vision of creating an online platform as the consultant for businesses mainly focusing on emerging startups to medium sized companies. Through that idea, SOFTRE was founded on 15 March 2013 from a downtown cafe on Queen’s Street, Auckland CBD and the rest is history.

We started as a web design service but have expanded our services into Design, Development, Business Strategy, Legal, and Corporate Compliance helping businesses to grow and expand a perpetual business while limiting liabilities.

Fast forward eight years from then, SOFTRE primarily operates around the world as the consultant for startups to growing corporations take their online game to the next level.