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Leadership
CEO at HUMI
Leadership
CEO at HUMI
Per is widely recognized as a leading specialist in practical applied Emotional Intelligence and NLP. As a Master Trainer in NLP and Emotional Intelligence, he has designed education programs that have helped numerous individuals and organizations achieve personal growth, success, and high-scale business opportunities. Per is also an author, having written two books on Emotional Intelligence and NLP. His latest book, “The Intelligence,” published in Danish in 2022, is a practical guide on how to train one’s Emotional Intelligence and includes a workbook with exercises. Per spends most of his time facilitating, teaching, and coaching individuals and groups on how to develop their Emotional Intelligence. Per Poulsen has helped transform management and organizational challenges into learning and growth opportunities, as well as personal challenges like anxiety, stress, and depression, resulting in lasting behavioural changes for over 3,000 people he has coached in the past 30 years. He has a deep understanding and insight into the human mind, and he gives people the confidence to pursue their goals and achieve success. Per has challenged, inspired, and helped many individuals and companies to succeed by relating his theoretical knowledge of personal and organizational development to everyday life. He is also active in developing new business areas within Emotional Intelligence in collaboration with researchers and practitioners worldwide. Per’s educational background includes a Master’s in Transregional Management and Development, NLP Trainer certification from the Society of NLP, and several coaching and management certifications.
Ashish Prasad is the founder and CEO of SOFTRE, a modern day technology solutions, legal and compliance consulting company made of a team of Designers, Developers, Engineers, Auditors and Lawyers that was founded in Auckland, New Zealand. Since its establishment in 2013, SOFTRE has become a leading provider of digital strategy and support to businesses around the world. Under Ashish’s leadership, the company has successfully expanded its operations to serve clients in North America, the UK and EU, and the APAC and Middle East regions.
Ashish gained valuable experience as a digital strategist, collaborating with well-known brands such as Brand24, Online Food Delivery company – Swiggy, ELITE Natural – a well known FMCG company, and HUMI. In recent years, under Ashish’s supervision, SOFTRE has also worked with major hospitals in India, including Kangaroo Care and AASRA Group of Hospitals, providing expert support in the areas of digital marketing, regulatory compliance, and intellectual property. Ashish’s exceptional ability to develop and execute effective strategies has played a significant role in the success of these companies.
As the CEO of SOFTRE, Ashish is responsible for overseeing the company’s operations and guiding its strategic direction. His dedication to providing top-quality service and innovative solutions has earned him a reputation as a trusted and reliable partner to businesses looking to thrive in the digital world. Whether it’s through the development of custom software, the implementation of effective digital marketing campaigns, or the provision of legal and regulatory compliance support, Ashish and his team at SOFTRE are committed to helping businesses of all sizes succeed in today’s fast-paced and competitive market.
Under Ashish’s leadership, SOFTRE has established itself as a go-to resource for businesses seeking to improve their digital presence and drive growth. From startups to large enterprises, companies rely on SOFTRE’s expertise and experience to navigate the complex and constantly evolving world of technology and digital marketing.
HUMI focuses on providing support and collaboration to individuals and organisations looking to develop their human resources through a comprehensive understanding of human functioning through Emotional Intelligence and Neuro-Linguistic Programming (NLP), the two powerful tools that can aid in the development of human resources and help individuals achieve their personal and professional goals.Their team offers insights into how individuals function both within themselves and in relation to others, with a focus on developing emotional intelligence and NLP skills. These tools can help individuals develop greater self-awareness, emotional regulation, empathy, communication skills, and leadership abilities, ultimately leading to improved performance and success in personal and professional spheres.By fostering these skills and applying them in organizational settings, they helped Fortune 500 organisations lead to more productive and collaborative work environments, with increased employee satisfaction and retention. Their goal is to empower individuals and organisations to achieve sustainable growth by developing their human resources and leveraging the power of Emotional Intelligence and NLP.
With a strong track record of success and a commitment to helping businesses thrive, SOFTRE is well-positioned to continue making a positive impact in the industry for years to come.
In his free time, Ashish enjoys sharing his entrepreneurial journey through guest lectures at colleges and universities, and also shares insights writing on YourStory.com, a leading platform for sharing the stories of India’s most innovative and successful entrepreneurs. His unique perspective and valuable experiences make him a valuable contributor to the site and a thought leader in the business community.
In 2023, SOFTRE, trading under the company name SOFTRE INDIA BUSINESS SOLUTIONS PRIVATE LIMITED in India, achieved the status of being an Attorney with IPR, Government of INDIA. This has been a long-term goal for Ashish Prasad, the CEO of SOFTRE, and marks an important milestone for the company. As an attorney, SOFTRE has the ability to directly represent clients in courts through its full-time in-house lawyers, setting the company apart as one of the few with this capability. This allows SOFTRE to handle larger cases and resolve IPR matters in the high court on behalf of well-established brands. At SOFTRE, the company’s vision has always been to establish itself as a technology and legal solutions company that helps create perpetual corporate bodies with limited liabilities. The company is dedicated to providing exceptional service and innovative solutions to its clients, enabling them to succeed in the digital world.
Per is widely recognized as a leading specialist in practical applied Emotional Intelligence and NLP. As a Master Trainer in NLP and Emotional Intelligence, he has designed education programs that have helped numerous individuals and organizations achieve personal growth, success, and high-scale business opportunities. Per is also an author, having written two books on Emotional Intelligence and NLP. His latest book, “The Intelligence,” published in Danish in 2022, is a practical guide on how to train one’s Emotional Intelligence and includes a workbook with exercises. Per spends most of his time facilitating, teaching, and coaching individuals and groups on how to develop their Emotional Intelligence. Per Poulsen has helped transform management and organizational challenges into learning and growth opportunities, as well as personal challenges like anxiety, stress, and depression, resulting in lasting behavioural changes for over 3,000 people he has coached in the past 30 years. He has a deep understanding and insight into the human mind, and he gives people the confidence to pursue their goals and achieve success. Per has challenged, inspired, and helped many individuals and companies to succeed by relating his theoretical knowledge of personal and organizational development to everyday life. He is also active in developing new business areas within Emotional Intelligence in collaboration with researchers and practitioners worldwide. Per’s educational background includes a Master’s in Transregional Management and Development, NLP Trainer certification from the Society of NLP, and several coaching and management certifications.
HUMI focuses on providing support and collaboration to individuals and organisations looking to develop their human resources through a comprehensive understanding of human functioning through Emotional Intelligence and Neuro-Linguistic Programming (NLP), the two powerful tools that can aid in the development of human resources and help individuals achieve their personal and professional goals. Their team offers insights into how individuals function both within themselves and in relation to others, with a focus on developing emotional intelligence and NLP skills. These tools can help individuals develop greater self-awareness, emotional regulation, empathy, communication skills, and leadership abilities, ultimately leading to improved performance and success in personal and professional spheres. By fostering these skills and applying them in organizational settings, they helped Fortune 500 organisations lead to more productive and collaborative work environments, with increased employee satisfaction and retention. Their goal is to empower individuals and organisations to achieve sustainable growth by developing their human resources and leveraging the power of Emotional Intelligence and NLP.
