SOFTRE Trademark Guidelines

SOFTRE and the SOFTRE three success step logo signifies not just our services and products but more importantly, it is a symbol of our company’s efforts to help build a company that is resilient perpetually growing businesses.

These guidelines are for SOFTRE customers, developers, authorised resellers, and other parties wishing to use SOFTRE trademarks or logos in any promotional, commercial, educational, or reference material. Use of SOFTRE trademarks and logos is prohibited, unless expressly authorised under these guidelines or you have first obtained written permission from SOFTRE INDIA BUSINESS SOLUTIONS PRIVATE LIMITED to use them.

SOFTRE trademarks and logos are the intellectual property assets of SOFTRE INDIA BUSINESS SOLUTIONS PRIVATE LIMITED. In order to preserve and protect the SOFTRE brand assets, it is essential that our trademarks and logos are used properly. SOFTRE exclusively owns any goodwill generated by the use of SOFTRE trademarks and logos.

 

SOFTRE Trademark Guidelines

SOFTRE and the SOFTRE three success step logo signifies not just our services and products but more importantly, it is a symbol of our company’s efforts to help build a company that is resilient perpetually growing businesses.

These guidelines are for SOFTRE customers, developers, authorised resellers, and other parties wishing to use SOFTRE trademarks or logos in any promotional, commercial, educational, or reference material. Use of SOFTRE trademarks and logos is prohibited, unless expressly authorised under these guidelines or you have first obtained written permission from SOFTRE INDIA BUSINESS SOLUTIONS PRIVATE LIMITED to use them.

SOFTRE trademarks and logos are the intellectual property assets of SOFTRE INDIA BUSINESS SOLUTIONS PRIVATE LIMITED. In order to preserve and protect the SOFTRE brand assets, it is essential that our trademarks and logos are used properly. SOFTRE exclusively owns any goodwill generated by the use of SOFTRE trademarks and logos.


Permissible uses

References in text form to SOFTRE products and services
You are permitted to use SOFTRE trademarks in word form only (word marks, not logos) to identify SOFTRE products or services, subject to the use guidelines below. Use of the SOFTRE logos (other than the use of Web Badges described below) requires our written permission.

Reference to SOFTRE INDIA BUSINESS SOLUTIONS PRIVATE LIMITED. as a company

SOFTRE INDIA BUSINESS SOLUTIONS PRIVATE LIMITED. is a company and SOFTRE is the trade name. You are permitted to reference SOFTRE as a company in written materials by first using the full trade name in subsequent references in the same publication. When referring to SOFTRE as a company, do not use the ® symbol with “SOFTRE.”

Use of web badges by SOFTRE customers

You may use SOFTRE web badges to tell your visitors that your website is powered by SOFTRE  or SOFTRE’s services. You can obtain SOFTRE web badges from support upon request.

Use of SOFTRE trademarks by authorised partners:

If you are SOFTRE’s authorised partner and your agreement with us allows you to use SOFTRE trademarks, you must follow the requirements specified in your agreement. If you have not been provided with special trademark usage guidelines with your agreement, please follow the guidelines below.

Please note that resale of SOFTRE services requires a reseller agreement with SOFTRE. If you are not an authorised reseller or partner, you are not allowed to indicate, or use SOFTRE trademarks to indicate, that you are a SOFTRE reseller or partner.

Use of SOFTRE trademarks by SOFTRE suppliers and vendors

Suppliers and vendors to SOFTRE are not allowed to use SOFTRE trademarks in connection with the products and services provided to SOFTRE without our written permission. Please contact your SOFTRE representative with any questions regarding the approval process. If you have SOFTRE’s written permission to use SOFTRE trademarks, you must follow the guidelines below unless you have been provided with special trademark usage guidelines in writing.

Permissible uses

References in text form to SOFTRE products and services
You are permitted to use SOFTRE trademarks in word form only (word marks, not logos) to identify SOFTRE products or services, subject to the use guidelines below. Use of the SOFTRE logos (other than the use of Web Badges described below) requires our written permission.

Reference to SOFTRE INDIA BUSINESS SOLUTIONS PRIVATE LIMITED. as a company

SOFTRE INDIA BUSINESS SOLUTIONS PRIVATE LIMITED. is a company and SOFTRE is the trade name. You are permitted to reference SOFTRE as a company in written materials by first using the full trade name in subsequent references in the same publication. When referring to SOFTRE as a company, do not use the ® symbol with “SOFTRE.”

Use of web badges by SOFTRE customers

You may use SOFTRE web badges to tell your visitors that your website is powered by SOFTRE  or SOFTRE’s services. You can obtain SOFTRE web badges from support upon request.

Use of SOFTRE trademarks by authorised partners:

If you are SOFTRE’s authorised partner and your agreement with us allows you to use SOFTRE trademarks, you must follow the requirements specified in your agreement. If you have not been provided with special trademark usage guidelines with your agreement, please follow the guidelines below.

Please note that resale of SOFTRE services requires a reseller agreement with SOFTRE. If you are not an authorised reseller or partner, you are not allowed to indicate, or use SOFTRE trademarks to indicate, that you are a SOFTRE reseller or partner.

Use of SOFTRE trademarks by SOFTRE suppliers and vendors

Suppliers and vendors to SOFTRE are not allowed to use SOFTRE trademarks in connection with the products and services provided to SOFTRE without our written permission. Please contact your SOFTRE representative with any questions regarding the approval process. If you have SOFTRE’s written permission to use SOFTRE trademarks, you must follow the guidelines below unless you have been provided with special trademark usage guidelines in writing.


When allowed, how may I use the trademarks?

Properly designate (with ®, ™) all of SOFTRE trademarks the first time the trademark appears in text.

Include an appropriate trademark attribution statement, for example, “SOFTRE, the Three Success Step SOFTRE logo, and SOFTRE with Tagline “Take Your Business The Next Level” are trademarks and/or registered or pending trademarks of SOFTRE INDIA BUSINESS SOLUTIONS PRIVATE LIMITED in INDIA and other jurisdictions.”

SOFTRE spelling should never be changed and SOFTRE should always be capitalised.

Incorrect: “Softre” or “softre”

Correct: “SOFTRE”

“SOFTRE” should not be used as part of a brand name, joined with a hyphen, or used in names of applications or other products. Instead use in a referential phrase such as “powered by,”

Correct: “Powered by SOFTRE”

SOFTRE trademarks should be used as an adjective and followed by a proper generic term; they may never be used in a plural or possessive form.

Incorrect: “SOFTREEE Solutions”

Correct: “SOFTRE solutions”

When allowed, how may I use the trademarks?

Properly designate (with ®, ™) all of SOFTRE trademarks the first time the trademark appears in text.

Include an appropriate trademark attribution statement, for example, “SOFTRE, the Three Success Step SOFTRE logo, and SOFTRE with Tagline “Take Your Business The Next Level” are trademarks and/or registered or pending trademarks of SOFTRE INDIA BUSINESS SOLUTIONS PRIVATE LIMITED in INDIA and other jurisdictions.”

SOFTRE spelling should never be changed and SOFTRE should always be capitalised.

Incorrect: “Softre” or “softre”

Correct: “SOFTRE”

“SOFTRE” should not be used as part of a brand name, joined with a hyphen, or used in names of applications or other products. Instead use in a referential phrase such as “powered by,”

Correct: “Powered by SOFTRE”

SOFTRE trademarks should be used as an adjective and followed by a proper generic term; they may never be used in a plural or possessive form.

Incorrect: “SOFTREEE Solutions”

Correct: “SOFTRE solutions”


What should I avoid when using SOFTRE trademarks?

Only actual references are deemed acceptable. Misleading references are prohibited. For instance, it is not permissible to say that a site uses SOFTRE services and applications when it does not.

You may not use any SOFTRE trademark or logo which would imply that SOFTRE has an affiliation with or endorsement, sponsorship, or support of a third-party product or service, without express written permission.

SOFTRE trademarks, graphic symbols, logos, typeface, or icons may not be used in a derogatory manner.

Under no circumstances shall a letter string that is identical, nearly identical, or confusingly similar to any SOFTRE trademark be used as a domain name.

For example, sofre.com is both nearly identical and confusingly similar.

Third parties may not use variations or misspellings or act in any way that would cause any initial interest confusion over SOFTRE trademarks.

Other than authorised partners or authorised resellers, third parties may not bid for keywords, Google AdWords, or other targeted advertising systems using SOFTRE marks or misspellings. Nor may third parties use SOFTRE marks in domain names, any search engine optimization, meta tags, search terms, code, or other misrepresentation.

You may not display SOFTRE trademarks or branding on a site or on material that violates any law or regulation.

You must not use SOFTRE trademarks on any tangible or intagible products or merchandise for sale.

You may not modify SOFTRE trademarks, abbreviate them, or combine them with any other symbols, words, or images, or incorporate them into a tagline or slogan.

What should I avoid when using SOFTRE trademarks?

Only actual references are deemed acceptable. Misleading references are prohibited. For instance, it is not permissible to say that a site uses SOFTRE services and applications when it does not.

You may not use any SOFTRE trademark or logo which would imply that SOFTRE has an affiliation with or endorsement, sponsorship, or support of a third-party product or service, without express written permission.

SOFTRE trademarks, graphic symbols, logos, typeface, or icons may not be used in a derogatory manner.

Under no circumstances shall a letter string that is identical, nearly identical, or confusingly similar to any SOFTRE trademark be used as a domain name.

For example, sofre.com is both nearly identical and confusingly similar.

Third parties may not use variations or misspellings or act in any way that would cause any initial interest confusion over SOFTRE trademarks.

Other than authorised partners or authorised resellers, third parties may not bid for keywords, Google AdWords, or other targeted advertising systems using SOFTRE marks or misspellings. Nor may third parties use SOFTRE marks in domain names, any search engine optimization, meta tags, search terms, code, or other misrepresentation.

You may not display SOFTRE trademarks or branding on a site or on material that violates any law or regulation.

You must not use SOFTRE trademarks on any tangible or intagible products or merchandise for sale.

You may not modify SOFTRE trademarks, abbreviate them, or combine them with any other symbols, words, or images, or incorporate them into a tagline or slogan.


Our Trademarks

Our Trademarks

The following is an illustrative, non-exhaustive list of our trademarks and pending trademarks:

SOFTRE ® - technology trade mark
SOFTRE ® - Take-Your-Business trademark
SOFTRE ® - softre.com-logo trademark


Word marks

SOFTRE 

SOFTRE – Take Your Business The Next Level

 

The following is an illustrative, non-exhaustive list of our trademarks and pending trademarks:

SOFTRE ® - technology trade mark
SOFTRE ® - Take-Your-Business trademark
SOFTRE ® - softre.com-logo trademark

Word marks

SOFTRE

SOFTRE – Take Your Business The Next Level

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