Privacy Policy – SOFTRE2020-05-01T09:04:49+00:00

Privacy Policy

Last updated on: 27 February 2020

This Privacy Policy governs the manner in which Lezele Technologies Private Limited (SOFTRE) trading as SOFTRE collects, uses, maintains and discloses information collected from users (each, a “User”) in respect of the Sites and Mobile Applications and all internet and mobile based products and services offered by SOFTRE.

WHAT INFORMATION DO WE GATHER ABOUT YOU?

The information collected with us falls into two categories:

1) Personal information, which includes personal information you supply when you subscribe, order, complete a survey, register for one of our sites, enter a contest or provide your email address and

2) Non-personal information collected through technology, which includes tracking information collected by us as well as third parties.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information that we collect generally to full fill any orders placed through the Site (including processing your payment information via partner payment gateway, arranging for shipping , and providing you with invoices and/or order confirmations).  Additionally, we use this Order Information to:
Communicate with you;
Screen our orders for potential risk or fraud; and
When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services from SOFTRE or its subsidiaries.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

Registration Information

Registration for SOFTRE may require that you supply certain personal information, including a unique email address, mobile number and demographic information (job industry and job title) to register.

You may register or enhance your profile by linking your Facebook or Google accounts. By doing this, you are asking them to send us certain information from those social media accounts, and you are authorizing us to collect, store, and use what they send us in accordance with this Privacy Policy.

Social media registration features may collect your IP address, the page you are visiting on our site, and may set a cookie to enable the feature to function properly. Social media features and widgets are either hosted by a third party or hosted directly on our website.

You can disassociate your SOFTRE registration from third-party accounts any time.

Kindly note that SOFTRE shall not responsible for any information collected by the third party from you.

We reserve the right to disclose your opt-out information to third parties so they can suppress your name from future solicitations, in accordance with applicable laws. We may occasionally release personal information as required by law, for example, to comply with a court order or subpoena.

PAYMENT INFORMATION

When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, email address, and phone number.  We refer to this information as “Order Information.” We do not store your credit card details in our database as it processed through our payment channel partner such as PayPal, Instamojo, Paytm, Amazon Pay and Razorpay which are PCI compliant.

What is PCI compliance?

Payment Card Industry (PCI) security standards are minimum requirements for protecting your customers’ payment card information. Adopted by Visa, MasterCard, American Express, Discover Card, and JCB, PCI compliance is required for all merchants that store, transmit, or process payment card information.

SERVICE PROVIDERS 

We contract with other companies to provide services on our behalf, including credit-card and billing processing, Cloud services, ad serving, shipping, email distribution, list processing and analytics or promotions management. We provide these companies only with the information they need to perform their services. These service providers are restricted from using personal information in any way other than to provide services for SOFTRE, and they may not share, resell or use the data for their own direct marketing purposes.

User Generated Content (Including Comments and Reader Reviews)

“Public activities” are any actions you take on SOFTRE that are designed to be visible to other users, including comments, recommendations, reader reviews, ratings or any other items that you submit. Any information you disclose in your public activities, along with your screen name or ID, or any image or photo, becomes public and may be used by SOFTRE for online and offline promotional or commercial uses in any and all media. If you choose to engage in public activities, you should be aware that any personal information you submit can be read, collected and used by other users of these areas. We are not responsible for the personal information you choose to submit in the course of your public activities and we have no responsibility to publish, take down, remove or edit any of your public activities or submissions on the internet

Public activities may be included in our RSS feeds, APIs and other distribution formats. As a result, your public activities may appear on other websites, blogs, or feeds. Keep in mind that we are not responsible for any personal information you choose to make public via your public activities, and you agree that such sharing will be deemed to have been done by you, not SOFTRE including but not limited to sharing of information in your connected social media accounts.

When you share or recommend links to content on a third-party platform (such as Facebook, Google+ and Twitter), that action and any information you share will be covered by their privacy policy.

Contests, Sweepstakes and Special Offers


SOFTRE
 collects personal information from you when you participate in sweepstakes, contests or special offers. If this information is also being collected by a third party other than SOFTRE, we will notify you at the same time. If you do not want any personal information shared, you should not participate in the sweepstakes, contest or special offer.

Reader Surveys, Reader Panels and Market Research

SOFTRE may collect personal information from you in connection with voluntary surveys conducted via SOFTRE. Data may be collected through SOFTRE, on the phone or through the mail. The information you provide may be shared, but only in the aggregate, with advertisers and partners unless we notify you otherwise at the time of collection.
Members of our Reader Panels agree to participate in surveys, polls or discussions about their readership of SOFTRE, their household/personal characteristics and their purchase behaviour.

Live Online Conferences and Live Events
We often receive information about attendees to our live events from sign-in and registration lists. We may share this information with event or promotion sponsors, in which case we will notify you when we collect the information.

BEHAVIOURAL ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.  For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising:

FACEBOOK – https://www.facebook.com/settings/?tab=ads
GOOGLE – https://www.google.com/settings/ads/anonymous
BING – https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by unsubscribing to our newsletter

Cookie Policy

SOFTRE is committed to being transparent about how we use cookies on our sites and the technologies that underpin their collection and usage.

Why cookies are important

Cookies help make your online experience more efficient and relevant to your interests. For instance, they are used to remember your preferences on sites you visit often, to remember your user ID and the contents of your shopping baskets, and to help you navigate between pages more efficiently.

Please read below for more detail.

  • What is a cookie?

A cookie is a small file, or files on your computer, phone, or other device with a browser to save snippets of text for reference by the website you are visiting.

All cookies have expiration dates in them that determine how long they stay in your browser.

  • Session cookies

These are temporary cookies that expire (and are automatically erased) whenever you close your browser. For example, we use session cookies to grant access to content and enable commenting (things you have to log in to do).

  • Persistent cookies

These usually have an expiration date and so stay in your browser until they expire, or until you manually delete them. For example we use persistent cookies for functionality including the “Stay logged-in” tick box. We also use persistent cookies to better understand usage patterns so that we can improve the site for our customers.

We’ve included more details below to help you understand what kinds of cookies and other technologies we use.

Other technologies linked to cookies

There are other technologies which can seem similar to cookies, but are not the same, including pixels and site tags. These pixels or tags can be used to retrieve information such as your device type or operating system, IP address, time of visit, etc. (Please see our Privacy Policy for more details on the types of information that may be collected.) They are sometimes used to create or access the cookies on your browser, but are not cookies themselves. Only cookies which you can control will appear in the cookie consent tool.

What types of cookies do our sites use and why?

Categories of Use

Description

Authentication

If you’re logged in to SOFTRE.com, cookies help us show you the right information and personalize your experience.

Security

We use cookies to enable and support our security features, and to help us detect malicious activity and violations of our User Agreement.

Preferences, features and services

Cookies can tell us which language you prefer and what your communications preferences are. They can help you fill out forms more easily. They also provide you with features, insights, and customized content in conjunction with our plugins. You can learn more about plugins in our Privacy Policy.

Advertising

We may use cookies to show you relevant advertising both on and off the website. We may also use a cookie to learn whether someone who saw an ad later visited and took an action (e.g. downloaded a white paper or made a purchase) on the advertiser’s site. Similarly, our partners may use a cookie to determine whether we’ve shown an ad and how it performed, or provide us with information about how you interact with ads. We may also work with a partner to show you an ad on or off the website, such as after you’ve visited a partner’s site or application.

Performance, Analytics and Research

Cookies help us learn how well our site and plugins perform in different locations. We also use cookies to understand, improve, and research products, features, and services, including when you access SOFTRE.com from other websites, applications, or devices such as your work computer or your mobile device.

To ensure compliance with our policies, we restrict the use of third-party cookies to trusted partners. For example, we currently allow partners including:

  • Youtube for our multimedia platform Google and Facebook for our advertising platform;
  • We also use third party information from third party sources to enable us to deliver advertising. Establishing a particular audience demographic allows us to target advertising based on browsing behaviour stored in a cookie.

These sources are validated by the third party, not by us. Our advertising partners use cookies accompanying the adverts to enable them and their advertisers to monitor the effectiveness of their ads.

We may also use cookies and your IP address to discover general information about which pages on our sites you visit and the country, city or region in which you are located. We sometimes combine this with information provided to us by third parties, together this information enables you to be grouped with other people with similar interests and places you in a market segment, such as “technology”, “Android Phone”, or . We may then display advertisements which we believe people in your market segment will find relevant. We believe this makes the advertising more interesting and useful to you, and also helps us increase the value we get out of the site from our advertisers, and therefore ultimately gives us a greater ability to invest in great content for the benefit of all users.

We may also allow advertisers to use their own marketing data to target advertising campaigns on this website and as a result you may see advertising based upon website content you have been viewing on another website. For example, a retailer might use information about the products you browsed on their website in order to tailor their advert to you on this website. This information is not shared with us and we do not share information with the advertiser about your browsing of our website.

Below you’ll find information and a link to our cookie consent tool to help you manage your cookie preferences.

How can I delete or opt-out of cookies?

You can opt out of cookies at any time by using our cookie consent tool.

This tool includes additional detail on the types of cookies used, what information is being collected and for what purpose. It also includes links to the privacy policies for each individual cookie, giving you the option to allow or block as you choose. When you refer to any one of these privacy policies you’ll find more information on the controls available to you, and your rights with respect to the personal information that these third parties access, collect and use about you.

Please note that we are not responsible for the content of other external websites. Your cookie consent preferences are accessible at any time at the bottom of all ABP website pages.

Alternatively, the following websites provide some useful information on how to do this, as well as about your rights under current data protection and privacy regulations.

For more information, please go to:

http://www.youronlinechoices.eu if you are based in the EU;

http://www.aboutads.info/choices/ if you are based in the US.

To opt out of cookies from Google:  https://www.google.com/settings/ads

If you want to delete or disable other browser cookies, see: www.allaboutcookies.org/manage-cookies  or https://www.aboutcookies.org

DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

YOUR RIGHTS
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below – [email protected]

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above.  Additionally, please note that your information will be transferred outside of Europe, including to India, Canada and the United States.

HOW DO I CHANGE OR UPDATE MY PERSONAL INFORMATION?

Manage Your Account in the My Account Area. You may review and update your membership or account information and access your transaction history in the My Account area. We will respond to inquiries regarding deletion of data within a reasonable timeframe.

Data Retention. We will retain your information for at least as long as your account is active, as needed to provide you services or as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. As a matter of course, we will delete personally identifiable information associated with accounts that have been inactive for at least 15 years.

HOW DO I OPT-OUT?

If, at any time, you prefer not to receive email marketing information from us, simply follow the unsubscribe options at the bottom of each email.

If you experience difficulty with the unsubscribe process, feel free to contact us at [email protected] and provide your email address along with the name of the newsletter from which you would like to unsubscribe.

PROMOTIONS

If, at any time, you prefer not to receive mail or telephone solicitations originated by SOFTRE, or if you prefer that we do not share this information with third parties for marketing purposes, please email us at [email protected] or write to us with your account number, email and phone number in the body of your email , and put “Opt-out” in the subject line.

It is further provided that if you wish SOFTRE to delete your data provided by you you are requested to send an email to l[email protected] by expressly stating that the data provided by you be deleted. However, SOFTRE can only delete the data you provided to SOFTRE and this deletion shall in no manner deem to be deletion of your data that you may have provided to your linked third party social media accounts.

IS MY INFORMATION PROTECTED?

To prevent unauthorized access, maintain data accuracy and ensure the appropriate use of information, we have put in place commercially reasonable physical, technical and administrative controls to protect the information. Please note that no method of transmission over the internet, or method of electronic storage, is 100% secure.

CHANGES TO THIS POLICY

We evaluate this privacy policy periodically in light of changing business practices, technology and legal requirements. As a result, it is updated from time to time. Any such changes will be posted on this page. If we make a significant or material change in the way we use or share your personal information, you will be notified via email and/or prominent notice.

CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at [email protected] or by mail using the details provided below:

SOFTRE trading under Lezele Technologies Private Limited, Floor 2, SUV Arcade 9th B Cross, Hanumanthapura, Tumakuru, KA, 572103, India

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