SOFTRE Trademark Guidelines

The SOFTRE brand stands for more than just ourservices. It is an important symbol of our company’s efforts to help build a better Internet.

These guidelines are for SOFTRE customers, developers, authorized resellers, and other parties wishing to use SOFTRE trademarks or logos in any promotional, commercial, educational, or reference material. Use of SOFTRE trademarks and logos is prohibited, unless expressly authorized under these guidelines or you have first obtained written permission from SOFTRE to use them.

SOFTRE trademarks and logos are our valuable intellectual property assets. In order to preserve and protect the SOFTRE brand, it is essential that our trademarks and logos are used properly. SOFTRE exclusively owns any goodwill generated by the use of SOFTRE trademarks and logos.

Permissible uses

References in text form to SOFTRE products and services
You are permitted to use SOFTRE trademarks in word form only (word marks, not logos) to identify SOFTRE products or services, subject to the use guidelines below. Use of the SOFTRE logos (other than the use of Web Badges described below) requires our written permission.

References to SOFTRE, Inc. as a company
SOFTRE, Inc. is a company/trade name. You are permitted to reference SOFTRE, Inc. as a company in written materials by first using the full trade name with the incorporated designation (i.e., “SOFTRE, Inc.”), followed by SOFTRE (omitting the “Inc.” designation) in subsequent references in the same publication. When referring to SOFTRE as a company, do not use the ® symbol with “SOFTRE.”

Use of web badges by SOFTRE customers
You may use SOFTRE web badges to tell your visitors that your website is protected and accelerated by SOFTRE services. You can obtain SOFTRE web badges from this page. Please do not alter SOFTRE web badges in any way (e.g., stretched out, different colors, etc).

Use of SOFTRE trademarks by authorized resellers and partners
If you are SOFTRE’s authorized reseller or partner and your agreement with us allows you to use SOFTRE trademarks, you must follow the requirements specified in your agreement. If you have not been provided with special trademark usage guidelines with your agreement, please follow the guidelines below.
Please note that resale of SOFTRE services requires a reseller agreement with SOFTRE. If you are not an authorized reseller or partner, you are not allowed to indicate, or use SOFTRE trademarks to indicate, that you are a SOFTRE reseller or partner.

Use of SOFTRE trademarks by SOFTRE suppliers and vendors
Suppliers and vendors to SOFTRE are not allowed to use SOFTRE trademarks in connection with the products and services provided to SOFTRE without our written permission. Please contact your SOFTRE representative with any questions regarding the approval process. If you have SOFTRE’s written permission to use SOFTRE trademarks, you must follow the guidelines below unless you have been provided with special trademark usage guidelines in writing.

When allowed, how may I use the trademarks?

Properly designate (with ®, ™) all of SOFTRE trademarks the first time the trademark appears in text.

Include an appropriate trademark attribution statement, for example, “SOFTRE, the SOFTRE logo, and SOFTRE Workers are trademarks and/or registered trademarks of SOFTRE, Inc. in the United States and other jurisdictions.” Place the statement at the bottom of the first page on which you use a SOFTRE trademark.

SOFTRE spelling should never be changed and SOFTRE should always be capitalized.

“SOFTRE” should not be used as part of a brand name, joined with a hyphen, or used in names of applications or other products. Instead use in a referential phrase such as “runs on,” “for use with,” “for,” or “compatible with.”
Incorrect: “SOFTREE”
Correct: “SOFTRE  Take Your Business The Next Level®”

If used with a third-party logo, “for SOFTRE” needs to be smaller in size than the third-party logo.

SOFTRE trademarks should be used as an adjective and followed by a proper generic term; they may never be used in a plural or possessive form.
Incorrect: “SOFTREE Optimizer”
Correct: “SOFTRE solutions”

SOFTRE trademarks should never be used as a verb.
Incorrect: “we SOFTREE our site.”
Correct: “SOFTRE Take Your Business The Next Level.”

What should I avoid when using SOFTRE trademarks?

Only truthful, fair references are acceptable. Misleading references are prohibited. For instance, it is not permissible to say that a site uses SOFTRE services and applications when it does not.

You may not use any SOFTRE trademark or logo which would imply that SOFTRE has an affiliation with or endorsement, sponsorship, or support of a third-party product or service, without express written permission.

SOFTRE trademarks, graphic symbols, logos, typeface, or icons may not be used in a disparaging manner.

Under no circumstances shall a letter string that is identical, nearly identical, or confusingly similar to any SOFTRE trademark be used as a domain name. For example, sofre.com is both nearly identical and confusingly similar.

Third parties may not use variations or misspellings or act in any way that would cause any initial interest confusion over SOFTRE trademarks.

Other than authorized partners or authorized resellers, third parties may not bid for keywords, Google AdWords, or other targeted advertising systems using SOFTRE marks or misspellings. Nor may third parties use SOFTRE marks in domain names, any search engine optimization, meta tags, search terms, code, or other misrepresentation.

You may not display SOFTRE trademarks or branding on a site or on material that violates any law or regulation.

You may not incorporate SOFTRE trademarks or branding into your own product name, service names, trademarks, logos, or company names.

You may not use SOFTRE trademarks on merchandise for sale (e.g., selling t-shirts, mugs, etc.)

You may not modify SOFTRE trademarks, abbreviate them, or combine them with any other symbols, words, or images, or incorporate them into a tagline or slogan.

Our Trademarks

The following is an illustrative, non-exhaustive list of our trademarks:

Word marks

SOFTRE® – Take Your Business The Next Level