Leadership

Ashish Prasad

Founder @SOFTRE

ashish prasad founder ceo softre

Leadership

Ashish Prasad

Founder @SOFTRE

ashish prasad founder ceo softre

About Ashish Prasad

ashish prasad founder ceo softre

Ashish Prasad is the founder of SOFTRE, a modern day technology solutions, legal and compliance consulting company made of a team of Designers, Developers, Engineers, Auditors and Lawyers that was founded in Auckland, New Zealand. Since its establishment in 2013, SOFTRE has become a leading provider of digital strategy and support to businesses around the world. Under Ashish’s leadership, the company has successfully expanded its operations to serve clients in North America and EU, and the APAC and Middle East regions.

Ashish gained valuable experience as a digital strategist, collaborating with well-known brands such as, Online Food Delivery company – Swiggy, ELITE Natural – a well known FMCG company, and HUMI. In recent years, under Ashish’s supervision, SOFTRE has also worked with major hospital in India, including Kangaroo Care  providing expert support in the areas of digital marketing, regulatory compliance, and intellectual property. Ashish’s exceptional ability to develop and execute effective strategies has played a significant role in the success of these companies.

As the Founder of SOFTRE, Ashish is responsible for overseeing the company’s operations and guiding its strategic direction. His dedication to providing top-quality service and innovative solutions has earned him a reputation as a trusted and reliable partner to businesses looking to thrive in the digital world. Whether it’s through the development of custom software, the implementation of effective digital marketing campaigns, or the provision of legal and regulatory compliance support, Ashish and his team at SOFTRE are committed to helping businesses of all sizes succeed in today’s fast-paced and competitive market.

Under Ashish’s leadership, SOFTRE has established itself as a go-to resource for businesses seeking to improve their digital presence and drive growth. From startups to large enterprises, companies rely on SOFTRE’s expertise and experience to navigate the complex and constantly evolving world of technology and digital marketing. 

ashish prasad founder ceo softre

Ashish Prasad is the founder and CEO of SOFTRE, a modern day technology solutions, legal and compliance consulting company made of a team of Designers, Developers, Engineers, Auditors and Lawyers that was founded in Auckland, New Zealand. Since its establishment in 2013, SOFTRE has become a leading provider of digital strategy and support to businesses around the world. Under Ashish’s leadership, the company has successfully expanded its operations to serve clients in North America, the UK and EU, and the APAC and Middle East regions.

Ashish gained valuable experience as a digital strategist, collaborating with well-known brands such as Brand24, Online Food Delivery company – Swiggy, ELITE Natural – a well known FMCG company, and HUMI. In recent years, under Ashish’s supervision, SOFTRE has also worked with major hospitals in India, including Kangaroo Care and AASRA Group of Hospitals, providing expert support in the areas of digital marketing, regulatory compliance, and intellectual property. Ashish’s exceptional ability to develop and execute effective strategies has played a significant role in the success of these companies.

As the CEO of SOFTRE, Ashish is responsible for overseeing the company’s operations and guiding its strategic direction. His dedication to providing top-quality service and innovative solutions has earned him a reputation as a trusted and reliable partner to businesses looking to thrive in the digital world. Whether it’s through the development of custom software, the implementation of effective digital marketing campaigns, or the provision of legal and regulatory compliance support, Ashish and his team at SOFTRE are committed to helping businesses of all sizes succeed in today’s fast-paced and competitive market.

Under Ashish’s leadership, SOFTRE has established itself as a go-to resource for businesses seeking to improve their digital presence and drive growth. From startups to large enterprises, companies rely on SOFTRE’s expertise and experience to navigate the complex and constantly evolving world of technology and digital marketing. 

In 2023, SOFTRE, trading under the company name SOFTRE INDIA BUSINESS SOLUTIONS PRIVATE LIMITED in India, achieved the status of being an Attorney with IPR, Government of INDIA. This has been a long-term goal for Ashish Prasad, the founder of SOFTRE, and marks an important milestone for the company. As an attorney, SOFTRE has the ability to directly represent clients in courts through its full-time in-house lawyers, setting the company apart as one of the few with this capability. This allows SOFTRE to handle larger cases and resolve IPR matters in the high court on behalf of well-established brands. At SOFTRE, the company’s vision has always been to establish itself as a technology and legal solutions company that helps create perpetual corporate bodies with limited liabilities. The company is dedicated to providing exceptional service and innovative solutions to its clients, enabling them to succeed in the digital world.

With a strong track record of success and a commitment to helping businesses thrive, SOFTRE is well-positioned to continue making a positive impact in the industry for years to come. 

In his free time, Ashish enjoys sharing his entrepreneurial journey through guest lectures at colleges and universities, and also shares insights writing on YourStory.com, a leading platform for sharing the stories of India’s most innovative and successful entrepreneurs. His unique perspective and valuable experiences make him a valuable contributor to the site and a thought leader in the business community.

With a strong track record of success and a commitment to helping businesses thrive, SOFTRE is well-positioned to continue making a positive impact in the industry for years to come. 

In his free time, Ashish enjoys sharing his entrepreneurial journey through guest lectures at colleges and universities, and also shares insights writing on YourStory.com, a leading platform for sharing the stories of India’s most innovative and successful entrepreneurs. His unique perspective and valuable experiences make him a valuable contributor to the site and a thought leader in the business community.

In 2023, SOFTRE, trading under the company name SOFTRE INDIA BUSINESS SOLUTIONS PRIVATE LIMITED in India, achieved the status of being an Attorney with IPR, Government of INDIA. This has been a long-term goal for Ashish Prasad, the CEO of SOFTRE, and marks an important milestone for the company. As an attorney, SOFTRE has the ability to directly represent clients in courts through its full-time in-house lawyers, setting the company apart as one of the few with this capability. This allows SOFTRE to handle larger cases and resolve IPR matters in the high court on behalf of well-established brands. At SOFTRE, the company’s vision has always been to establish itself as a technology and legal solutions company that helps create perpetual corporate bodies with limited liabilities. The company is dedicated to providing exceptional service and innovative solutions to its clients, enabling them to succeed in the digital world.

About Ashish Prasad

Ashish Prasad is the founder of SOFTRE, a modern day technology solutions, legal and compliance consulting company made of a team of Designers, Developers, Engineers, Auditors and Lawyers that was founded in Auckland, New Zealand. Since its establishment in 2013, SOFTRE has become a leading provider of digital strategy and support to businesses around the world. Under Ashish’s leadership, the company has successfully expanded its operations to serve clients in North America, and EU, and the APAC and Middle East regions.

Ashish gained valuable experience as a digital strategist, collaborating with well-known brands such as Swiggy, and HUMI. In recent years, under Ashish’s supervision, SOFTRE has also worked with major hospital in India, including Kangaroo Care, providing expert support in the areas of digital marketing, regulatory compliance, and intellectual property. Ashish’s exceptional ability to develop and execute effective strategies has played a significant role in the success of these companies.

ashish prasad founder ceo softre

As the Founder of SOFTRE, Ashish is responsible for overseeing the company’s operations and guiding its strategic direction. His dedication to providing top-quality service and innovative solutions has earned him a reputation as a trusted and reliable partner to businesses looking to thrive in the digital world. Whether it’s through the development of custom software, the implementation of effective digital marketing campaigns, or the provision of legal and regulatory compliance support, Ashish and his team at SOFTRE are committed to helping businesses of all sizes succeed in today’s fast-paced and competitive market.

In 2023, SOFTRE, trading under the company name SOFTRE INDIA BUSINESS SOLUTIONS PRIVATE LIMITED in India, achieved the status of being an Attorney with IPR, Government of INDIA. This has been a long-term goal for Ashish Prasad, the founder of SOFTRE, and marks an important milestone for the company. As an attorney, SOFTRE has the ability to directly represent clients in courts through its full-time in-house lawyers, setting the company apart as one of the few with this capability. This allows SOFTRE to handle larger cases and resolve IPR matters in the high court on behalf of well-established brands. At SOFTRE, the company’s vision has always been to establish itself as a technology and legal solutions company that helps create perpetual corporate bodies with limited liabilities. The company is dedicated to providing exceptional service and innovative solutions to its clients, enabling them to succeed in the digital world.

Under Ashish’s leadership, SOFTRE has established itself as a go-to resource for businesses seeking to improve their digital presence and drive growth. From startups to large enterprises, companies rely on SOFTRE’s expertise and experience to navigate the complex and constantly evolving world of technology and digital marketing. With a strong track record of success and a commitment to helping businesses thrive, SOFTRE is well-positioned to continue making a positive impact in the industry for years to come. 

In his free time, Ashish enjoys sharing his entrepreneurial journey through guest lectures at colleges and universities, and also shares insights writing on YourStory.com, a leading platform for sharing the stories of India’s most innovative and successful entrepreneurs. His unique perspective and valuable experiences make him a valuable contributor to the site and a thought leader in the business community.

Ashish Prasad, CEO at SOFTRE

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"Success is the result of
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"Success is the result of
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