Ashish Prasad
Digital Strategist · First Class Honours LLB Graduate · Founder at SOFTRE & MKTQi.
Professional overview
Law, technology and a decade of building.
I am a recent First Class Honours law graduate with over a decade of leadership experience building SOFTRE into an international technology consulting firm. My unique expertise lies at the intersection of rigorous legal analysis and cutting-edge artificial intelligence, empowering modern practices to thrive in a digital-first era. Driven by a passion for innovation, I am committed to improving legal service delivery, strengthening regulatory compliance systems, and ultimately expanding access to justice through tech-driven solutions.
Ventures
Companies and initiatives.
SOFTRE
Founder · Mar 2013 – Present
An international technology consulting firm specialising in digital strategy, compliance systems, and regulatory technology solutions for modern enterprises.
VisitMKTQi
Founder · Mar 2026 – Present
A marketing intelligence and growth platform helping businesses build stronger digital foundations, improve market visibility, and protect their brands.
VisitSOJ.org.uk
Co-founder
A legal tech initiative focused on expanding access to justice through simplified, technology-driven legal aid resources and digital intake systems.
VisitAcademic background
LLB Law Honours — First Class.
University of Westminster
Sep 2023 – June 2026
LLB Law Honours · Grade: First Class Honours.
- 2025 Academic Excellence Award
- 2024 Research Excellence Award
- UN Sustainable Development Goals 2025 Prize — SDG 16 (Peace, Justice and Strong Institutions)
Professional affiliations
Student membership
- Chartered Institute of Arbitrators (CIArb)
Student Member · Oct 2025 – Present - The Honourable Society of the Inner Temple
Student Member · Apr 2025 – Present
Selected Westminster roles
Service, research and student leadership.
Student Adviser — Westminster Legal Advice Clinic
Team leader in housing, immigration and employment teams (under supervision).
Legal Advice Clinic Coordinator
Supported the student adviser rota and client appointments.
Student Research Centre Fellow — Westminster Law School
Centre on Legal Education and the Legal Profession.
Volunteer Observer — CourtWatch London (Transform Justice)
Magistrates' court observation at Westminster Magistrates' Court.
Student Ambassador & WWC Ambassador — University of Westminster
Open days, enrolment support and Residential Ambassador at Harrow Hall.
Core competencies
Where the work lives.
Legal & Academic
Technology & Systems
Business & Leadership
Learn more about SOFTRE.
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