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Founder & Managing Director at ALLIGN CONSULTANCY Services PVT .LTD.
Leadership
Founder & Managing Director at ALLIGN CONSULTANCY Services PVT .LTD.
Dr Sudipta Banerjee, recipient of Bhartiya Udyog Ratna Award for Best Industrial Leader,
completed his Bachelor’s Degree in science from Calcutta University and later MBA (Marketing)
and PGDBA (MIT) and Strategic Management from Indian Institute of Management along with
Business analytics. Later he completed Doctorate in Management Studies, with thesis on Effect
of mindset in business growth.
He Became Lean Six Sigma Black belt when he was already a certified Kaizen Practitioner.
While working with different organizations for 30 years, he completed studies on Company law,
Health guidelines courses from World Health Organization and Parampara Medicine.
Ashish Prasad is the founder and CEO of SOFTRE, a modern day technology solutions, legal and compliance consulting company made of a team of Designers, Developers, Engineers, Auditors and Lawyers that was founded in Auckland, New Zealand. Since its establishment in 2013, SOFTRE has become a leading provider of digital strategy and support to businesses around the world. Under Ashish’s leadership, the company has successfully expanded its operations to serve clients in North America, the UK and EU, and the APAC and Middle East regions.
Ashish gained valuable experience as a digital strategist, collaborating with well-known brands such as Brand24, Online Food Delivery company – Swiggy, ELITE Natural – a well known FMCG company, and HUMI. In recent years, under Ashish’s supervision, SOFTRE has also worked with major hospitals in India, including Kangaroo Care and AASRA Group of Hospitals, providing expert support in the areas of digital marketing, regulatory compliance, and intellectual property. Ashish’s exceptional ability to develop and execute effective strategies has played a significant role in the success of these companies.
As the CEO of SOFTRE, Ashish is responsible for overseeing the company’s operations and guiding its strategic direction. His dedication to providing top-quality service and innovative solutions has earned him a reputation as a trusted and reliable partner to businesses looking to thrive in the digital world. Whether it’s through the development of custom software, the implementation of effective digital marketing campaigns, or the provision of legal and regulatory compliance support, Ashish and his team at SOFTRE are committed to helping businesses of all sizes succeed in today’s fast-paced and competitive market.
Under Ashish’s leadership, SOFTRE has established itself as a go-to resource for businesses seeking to improve their digital presence and drive growth. From startups to large enterprises, companies rely on SOFTRE’s expertise and experience to navigate the complex and constantly evolving world of technology and digital marketing.
Professional member of Quality Circle forum of India and Life member of Institute of Scholars.
He is in an advisor to different universities and Mentor in various incubation centres for startups and corporate consultant for different organizations globally.
Today he is the Founder Director and CEO at Allign Consultancy Services Pvt. Ltd., Kolkata, CEO
and Vice President Gesco Healthcare Pvt. Ltd
With a strong track record of success and a commitment to helping businesses thrive, SOFTRE is well-positioned to continue making a positive impact in the industry for years to come.
In his free time, Ashish enjoys sharing his entrepreneurial journey through guest lectures at colleges and universities, and also shares insights writing on YourStory.com, a leading platform for sharing the stories of India’s most innovative and successful entrepreneurs. His unique perspective and valuable experiences make him a valuable contributor to the site and a thought leader in the business community.
In 2023, SOFTRE, trading under the company name SOFTRE INDIA BUSINESS SOLUTIONS PRIVATE LIMITED in India, achieved the status of being an Attorney with IPR, Government of INDIA. This has been a long-term goal for Ashish Prasad, the CEO of SOFTRE, and marks an important milestone for the company. As an attorney, SOFTRE has the ability to directly represent clients in courts through its full-time in-house lawyers, setting the company apart as one of the few with this capability. This allows SOFTRE to handle larger cases and resolve IPR matters in the high court on behalf of well-established brands. At SOFTRE, the company’s vision has always been to establish itself as a technology and legal solutions company that helps create perpetual corporate bodies with limited liabilities. The company is dedicated to providing exceptional service and innovative solutions to its clients, enabling them to succeed in the digital world.
Dr Sudipta Banerjee, recipient of Bhartiya Udyog Ratna Award for Best Industrial Leader,
completed his Bachelor’s Degree in science from Calcutta University and later MBA (Marketing)
and PGDBA (MIT) and Strategic Management from Indian Institute of Management along with
Business analytics. Later he completed Doctorate in Management Studies, with thesis on Effect
of mindset in business growth.
He Became Lean Six Sigma Black belt when he was already a certified Kaizen Practitioner.
While working with different organizations for 30 years, he completed studies on Company law,
Health guidelines courses from World Health Organization and Parampara Medicine.
Professional member of Quality Circle forum of India and Life member of Institute of Scholars.
He is in an advisor to different universities and Mentor in various incubation centres for startups and corporate consultant for different organizations globally.
Today he is the Founder Director and CEO at Allign Consultancy Services Pvt. Ltd., Kolkata, CEO
and Vice President Gesco Healthcare Pvt. Ltd
ACS is a result of three years of research by a group of professionals dedicated in developing talents under guidance of Sudipta Banerjee in adverse situations .
ACS is the first initiative of its kind in India to work extensively in corporate and non corporate segment simultaneously & comprehensively!
ACS offers comprehensive consultancy under one roof—no need for different consultants for different assignments now—only call ACS 24 hours help line!
ACS- CORPORATE is a three tier program —first tier comprises of skill development like decision making ,leadership skill, conflict management, time management ,etc second tier comprises of organizational structure, project development, business opportunities, new entrepreneurs marketing consultancy(national and international),market analysis ,swot analysis, regulatory services corporate social responsibility(CSR) ,third tier comprises of long term program like restructuring and developing sales team ,financial consultancy ,budget preparation, audit and sales monitoring, market survey ,advertising planning, design and implementation with press conference and soft ware development ,web design SEO, web marketing, coordination with government officials for awards/grants/licenses or other formalities etc.
ACS is a result of three years of research by a group of professionals dedicated in developing talents under guidance of Sudipta Banerjee in adverse situations .ACS is the first initiative of its kind in India to work extensively in corporate and non corporate segment simultaneously & comprehensively!ACS offers comprehensive consultancy under one roof—no need for different consultants for different assignments now—only call ACS 24 hours help line!ACS- CORPORATE is a three tier program —first tier comprises of skill development like decision making ,leadership skill, conflict management, time management ,etc second tier comprises of organizational structure, project development, business opportunities, new entrepreneurs marketing consultancy(national and international),market analysis ,swot analysis, regulatory services corporate social responsibility(CSR) ,third tier comprises of long term program like restructuring and developing sales team ,financial consultancy ,budget preparation, audit and sales monitoring, market survey ,advertising planning, design and implementation with press conference and soft ware development ,web design SEO, web marketing, coordination with government officials for awards/grants/licenses or other formalities etc.
