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Leadership
Managing Partner, at Muthu & co.
Leadership
Managing Partner, at Muthu & co.
S. Varada Rajesh, who achieved his Chartered Accountant (CA) credentials in 2011, brings with him over a decade of substantial experience in the realm of finance. His extensive background is anchored in a deep understanding of accounting principles, auditing techniques, and intricate taxation issues. This solid foundation suggests that he has navigated a variety of challenging roles with dexterity, continuously enhancing his capabilities in financial management, strategic planning, and regulatory compliance.
Throughout his career, Mr. Rajesh has demonstrated an unwavering commitment to professional development, a trait that has been instrumental in keeping him abreast of the dynamic and evolving landscape of accounting standards and financial regulations. This dedication not only underscores his proficiency but also ensures that he delivers exceptionally valuable insights and strategic advice to his clients or employers.
Ashish Prasad is the founder and CEO of SOFTRE, a modern day technology solutions, legal and compliance consulting company made of a team of Designers, Developers, Engineers, Auditors and Lawyers that was founded in Auckland, New Zealand. Since its establishment in 2013, SOFTRE has become a leading provider of digital strategy and support to businesses around the world. Under Ashish’s leadership, the company has successfully expanded its operations to serve clients in North America, the UK and EU, and the APAC and Middle East regions.
Ashish gained valuable experience as a digital strategist, collaborating with well-known brands such as Brand24, Online Food Delivery company – Swiggy, ELITE Natural – a well known FMCG company, and HUMI. In recent years, under Ashish’s supervision, SOFTRE has also worked with major hospitals in India, including Kangaroo Care and AASRA Group of Hospitals, providing expert support in the areas of digital marketing, regulatory compliance, and intellectual property. Ashish’s exceptional ability to develop and execute effective strategies has played a significant role in the success of these companies.
As the CEO of SOFTRE, Ashish is responsible for overseeing the company’s operations and guiding its strategic direction. His dedication to providing top-quality service and innovative solutions has earned him a reputation as a trusted and reliable partner to businesses looking to thrive in the digital world. Whether it’s through the development of custom software, the implementation of effective digital marketing campaigns, or the provision of legal and regulatory compliance support, Ashish and his team at SOFTRE are committed to helping businesses of all sizes succeed in today’s fast-paced and competitive market.
Under Ashish’s leadership, SOFTRE has established itself as a go-to resource for businesses seeking to improve their digital presence and drive growth. From startups to large enterprises, companies rely on SOFTRE’s expertise and experience to navigate the complex and constantly evolving world of technology and digital marketing.
Post-qualification, Mr. Rajesh’s journey as a Chartered Accountant has been characterized by a series of adaptions to the ever-changing regulatory and economic landscapes. This adaptability has proven crucial in fostering enduring client relationships, enabling him to effectively address and anticipate their needs. His role often extends beyond mere financial oversight, contributing significantly to strategic decision-making processes and thus playing a pivotal role in steering the financial well-being and growth trajectory of the organizations he is affiliated with.
Moreover, his expertise is not limited to traditional financial management; it encompasses a broader spectrum, including risk assessment, budgeting, and financial forecasting, all of which are integral to the successful financial planning and operation of contemporary businesses. In summary, S.V. Varada Rajesh’s career as a Chartered Accountant is a testament to his exceptional skill set, professional evolution, and the significant impact he has had on the financial landscape of the organizations he has served.
With a strong track record of success and a commitment to helping businesses thrive, SOFTRE is well-positioned to continue making a positive impact in the industry for years to come.
In his free time, Ashish enjoys sharing his entrepreneurial journey through guest lectures at colleges and universities, and also shares insights writing on YourStory.com, a leading platform for sharing the stories of India’s most innovative and successful entrepreneurs. His unique perspective and valuable experiences make him a valuable contributor to the site and a thought leader in the business community.
In 2023, SOFTRE, trading under the company name SOFTRE INDIA BUSINESS SOLUTIONS PRIVATE LIMITED in India, achieved the status of being an Attorney with IPR, Government of INDIA. This has been a long-term goal for Ashish Prasad, the CEO of SOFTRE, and marks an important milestone for the company. As an attorney, SOFTRE has the ability to directly represent clients in courts through its full-time in-house lawyers, setting the company apart as one of the few with this capability. This allows SOFTRE to handle larger cases and resolve IPR matters in the high court on behalf of well-established brands. At SOFTRE, the company’s vision has always been to establish itself as a technology and legal solutions company that helps create perpetual corporate bodies with limited liabilities. The company is dedicated to providing exceptional service and innovative solutions to its clients, enabling them to succeed in the digital world.
S. Varada Rajesh, who achieved his Chartered Accountant (CA) credentials in 2011, brings with him over a decade of substantial experience in the realm of finance. His extensive background is anchored in a deep understanding of accounting principles, auditing techniques, and intricate taxation issues. This solid foundation suggests that he has navigated a variety of challenging roles with dexterity, continuously enhancing his capabilities in financial management, strategic planning, and regulatory compliance.
Throughout his career, Mr. Rajesh has demonstrated an unwavering commitment to professional development, a trait that has been instrumental in keeping him abreast of the dynamic and evolving landscape of accounting standards and financial regulations. This dedication not only underscores his proficiency but also ensures that he delivers exceptionally valuable insights and strategic advice to his clients or employers.
Post-qualification, Mr. Rajesh’s journey as a Chartered Accountant has been characterized by a series of adaptions to the ever-changing regulatory and economic landscapes. This adaptability has proven crucial in fostering enduring client relationships, enabling him to effectively address and anticipate their needs. His role often extends beyond mere financial oversight, contributing significantly to strategic decision-making processes and thus playing a pivotal role in steering the financial well-being and growth trajectory of the organizations he is affiliated with.
Moreover, his expertise is not limited to traditional financial management; it encompasses a broader spectrum, including risk assessment, budgeting, and financial forecasting, all of which are integral to the successful financial planning and operation of contemporary businesses. In summary, S.V. Varada Rajesh’s career as a Chartered Accountant is a testament to his exceptional skill set, professional evolution, and the significant impact he has had on the financial landscape of the organizations he has served.
Muthu & Co. is a chartered accountancy firm rendering comprehensive professional services which include audit, management consultancy, tax consultancy, accounting services, manpower management, secretarial services etc.
Muthu & Co. is a professionally managed firm. The team consists of distinguished chartered accountants, corporate financial advisors and tax consultants. The firm represents a combination of specialized skills, which are geared to offers sound financial advice and personalized proactive services. Those associated with the firm have regular interaction with industry and other professionals which enables the firm to keep pace with contemporary developments and to meet the needs of its clients.
Muthu & Co. is a chartered accountancy firm rendering comprehensive professional services which include audit, management consultancy, tax consultancy, accounting services, manpower management, secretarial services etc.
Muthu & Co. is a professionally managed firm. The team consists of distinguished chartered accountants, corporate financial advisors and tax consultants. The firm represents a combination of specialized skills, which are geared to offers sound financial advice and personalized proactive services. Those associated with the firm have regular interaction with industry and other professionals which enables the firm to keep pace with contemporary developments and to meet the needs of its clients.
